The Clean Beauty journey is different for everyone. Indie brands have a clean slate, while traditional brands may adjust formulations or ingredient sourcing strategies. Meanwhile chemical suppliers may feel pressure to bolster their clean profile. How can we reconcile these stages? In this two part series, we discuss strategies for embracing a spectrum of clean beauty approaches. Our guest, Dr. Nicole Acevedo helped design the clean framework for Beautycounter, which was recently valued at over $400 million. Acevedo now helps other brands create clean and sustainable beauty through her firm, Elavo Mundi Solutions. Acevedo is reproductive and environmental health scientist with expertise on the health risks of everyday exposure to hormone-disrupting chemicals. Dr. Acevedo received her doctorate in Molecular and Integrative Physiology at the University of Michigan.

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