Reducing your company’s carbon footprint is one of the most critical steps towards real impact.  One strategy  is carbon offsets, a method of compensating for the emissions of C02 made elsewhere. Today, we learn more about this and other carbon reduction strategies in a conversation with Brian McFarland, Senior Vice President of Carbon Offset Projects, at the Carbon Fund. The Carbon Fund specializes in helping brands with carbon reduction, resource efficiency strategies and commercializing low carbon technologies. 

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