More than one fourth of Americans have tried a CBD product in the past two years, primarily to relax or reduce stress. And over the past 2 years, the number of new CBD products has grown by over 130% according to Mintel. Lord Jones, a hemp-derived cannabidiol-infused skincare and edible products brand, was recently acquired for $300 million, and traditional brands are beginning to launch new CBD products. Yet, as with any popular new ingredient, not all CBD ingredients are the same which presents challenges for savvy brands. In this episode, we look at what a clean framework for CBD sourcing could look like, and how brands can be strategic when using CBD in new product development. We are joined by Sunil Chandran, SVP of Research and Development at Amyris, which is an emerging producer of CBD.