Millennial and Gen Z consumers increasingly see skincare as an extension of their health care. They evaluate all aspects of products and ingredients from packaging to brand mission and reward brands that meet their clean criteria.
So this week, Podcast host John Toner spoke with David Tyrrell, Global Skincare Analyst at Mintel, on the topic of how brands can best reach these new consumers.
The conversation took a closer technical review of ingredients as well as marketing strategies to answer questions like: what's the difference between "pre", "pro", and "post" biotics and do they resonate with consumers? Are genderless products relevant? Where do millennial women gather information about products? What's unique about the Gen Z and Millennial consumer journey?