Hollywood has a major influencer over consumer decisions especially in color cosmetics. One look can define purchasing decisions for years to come. Can this influence on the screen and behind the scenes be a voice for clean beauty? In this episode, we speak with oscar award winning make up artist and clean beauty advocate, Michele Burke, the make up artist behind block busters such as Mission Impossible 4, Bram Stokers Dracula, Jerry McGuire, and Quest for Fire, to explore if Hollywood could be the next frontier for promoting clean beauty.
David Tyrrell, one of the foremost experts on cosmetic consumer trends at Mintel, shares critical insights and trends about the new directions Gen Z and Millennial consumers are going and how brands can meet their demands.